You probably ended up here because you were wondering: how do you recognize a good logo?A good logo is memorable. Memorable logos tell a story, convey the character of your business and elicit a feeling from potential customers. Perhaps you are a start-up entrepreneur who is going to design your own logo and want to know what makes a good logo. Or are you planning to redesign your current logo. We will go over with you the important points that make a logo good and therefore memorable.
Coming up with an idea for a logo
When we start designing a logo, it is good to list the ideas for the logo. To get a clear picture of your ideas, ask yourself the following questions:
What do you want to project as a company?
What do you want to project as a company?
Who are your target audiences?
What will your logo be used for?
Do you want a word or picture mark?
These questions play a role in how you will design your logo. When you have a restaurant, it is obviously important that you design something related to it.
What should be reflected in a logo?
When designing a logo, there are a few things that need to come back if you want it to convey the character of your business. For example, it is important that the logo matches the shapes you already use for your business. Do you use round shapes, round corners and a round font? Then use these round shapes in your logo. If you use angles and a straight font, keep your logo straight. Even more important are the colors you use in your logo. Preferably use the general colors of your company, these are the corporate colors. And finally, keep your logo clear and uncluttered. A good logo is not too difficult or busy, this is counterproductive. The simpler, the more effective and therefore better!
Trademark as a logo
Image branding as a logo is a very powerful tool for conveying a certain impression to potential customers. This is because almost all the information sent to our brain is visual. When choosing a visual brand, you can ask yourself the following questions:
What do you want to show with this?
What kind of product or service do you offer?
What style, color or typography fits this?
What feeling do you want to convey to your customers when they look at your logo?
These questions play a role in how you will design your logo. When you have a restaurant, it is obviously important that you design something related to it.
What is a perfect logo in our opinion?
Simple
Recognizable
Timeless
Distinctive
Appropriate/ relevant
Communicates a feeling
Conveys your unique identities
Online Comfort designs your logos!
Would you like to have a logo created by professionals from a graphic design agency? It will save you a lot of time & energy. Also, you can be sure that the logo represents your business correctly.
Are you curious about the logos we have created for other companies? Take a look at our portfolio.
Would you like to know what we can do for your company in terms of graphic design or would you like to use one of our other services? Then contact us by email or feel free to call: +31 6 12 82 20 79
